How do search engines work?

Search engines are complicated computer programs, many of which are patented or are trade secrets. For example, the technology that powers the market leader Google's search engine is called PageRank and is described well here. With PageRank, one of the most important requirements is to have several other diverse sites or online directories link to you. This is one attribute of your web visibility that our technology helps you optimize.

What are 'meta tags'?

The meta tag in HTML is not a required tag when you're creating your web pages. The meta tag is used by search engines to allow them to more accurately list your site in their indexes. While modern search engines mostly look at the content of your pages, meta tags are still sometimes important for ensuring that the search engine properly classifies your site. For assistance in generating your meta tags, see one of the many free online meta tag generators like this one or this one.

Can I change my keywords in the future?

Yes, our helpful web interface allows customers to change their keywords at any time in the future. The changes will take effect immediately and will be reflected in your next quarterly status report.

What happens if I do not submit my keywords?

If you do not submit your keywords/phrases, we will assess your site, and enter keywords which are suitable based on your site's content. Obviously, it is preferable for you to submit them because nobody knows your business or your customers like you do. Specific keywords that your customers might search for, including the name of your city if you are targetting a particular geographic audience, are the most important..

I have submitted my email address with payment but haven't received reports yet.

Since the email address provided to us may have been written by hand, it's possible that we couldn't recognize your address, or that your email box had problems at the time we tried to contact you. To correct this issue please send us an email with your reference number and a request to resend your login information.